A resin dispenser, from brief to artwork review
A white resin body, a metal pump and a small stainless-steel label. In this 2024 exchange, sample preparation came down to a few precise decisions: the label's proportions, the pump finish and the capacity printed on the artwork.
- Initial dispenser dimensions
- 190 × 65 × 65 mm
- Front label dimensions
- 45 × 75 mm
- Sample artwork
- Bath & Shower Gel
15–20 FEBRUARY 2024
One label version to start with.
Dee Patel sent Emily a consolidated brief for a hotel soap and lotion dispenser on 15 February. It called for a white crystal resin body, a brushed metal pump with a screw connection, and a debossed stainless-steel label with a Pantone 186 C dot.
The proposed range covered body lotion, shampoo, conditioner, hand wash, and bath and shower gel. The sample brief concentrated on the bath and shower gel label for sign-off, alongside plain stock dispensers for a separate introduction.
Emily proposed individual white boxes inside an outer carton and estimated about ten days for sample preparation. On 20 February, Dee confirmed that he wanted to proceed with the samples and requested a proof for approval.
21–22 FEBRUARY 2024
A mockup raised a proportion question.
Emily sent a design image on 21 February. Dee's reply the following day accepted the direction, but pointed out that the label appeared stretched on the dispenser mockup. His approval to proceed was conditional on keeping the original proportions and dimensions.
“If the original proportions/dimensions remain the same, please proceed with samples.”
Emily confirmed that the original label size would be retained and said she would arrange sample production that day. It was a useful distinction: the visual proof needed to reflect the intended 45 × 75 mm label.
22 FEBRUARY 2024
The right shape still needed the right material.
The pump reference sheet marked the early head design as visually suitable, but rejected its plastic construction. The brief required metal. Dee also asked for polished metal pump samples, so a possible finish change could be considered without another round of sourcing.
Both images appeared in the buyer's 22 February reference sheet. They show requested components and finishes; the thread does not confirm which additional pumps were supplied.
Emily said she would check availability with the pump supplier and include a suitable polished option with the samples if one was available.
4 APRIL 2024
Three questions came back with the artwork.
In April, Dee reported that approval discussions were still continuing between the hotel client and the toiletries brand. The new questions affected the front plate, the capacity marking and a possible engraving position.
Dee cited the supplier's capacity calculation when requesting revised artwork. This is the capacity reported in the emails; no fill-test report is included.
- 01Front label
- The brand would not allow the hotel's name on the plate. Dee requested a return to the original brand artwork, with the capacity marking revised. Emily confirmed that reverting the artwork was possible.
- 02Raised colour dot
- The annotated artwork asked whether the Pantone dot could be embossed while the other elements remained debossed. Emily replied that the dot could not be embossed for this proposal.
- 03Separate engraving
- An image proposed placing the hotel name near the lower part of the dispenser. Emily said laser engraving at the bottom was possible. This remained an option for the client to consider.
Dee acknowledged the reply on 4 April and said he would discuss it with the client. The correspondence shows the available options being clarified, with revised artwork and the client's decision still pending.
16 APRIL 2024 / LAST EMAIL IN THE RECORD
Approval was still being followed up.
Emily's final message asked whether there was feedback on the dispenser order. The supplied thread records the brief, the proof review, the instruction to arrange samples and the later artwork questions. It contains no final sample approval, confirmed production order or delivery confirmation.
For a similar project, the details worth settling together are the label's actual dimensions, the pump's material and finish, and the capacity used in the artwork. In this exchange, each became a specific question before the design could move forward.
Prepared from the supplied February–April 2024 email thread. Product photographs and working artwork are extracted from that record and re-encoded for the page. The drawings retain the original dimensions and revision notes, with customer identifiers visibly masked. These materials document references and design discussions. Correspondent names are retained. Contact details, addresses, customer brands, project codes, prices and payment information are omitted.